Track brand health
Goal: a smooth, multi-metric time series for a single brand — the kind of
Benchmark against a sector
Goal: compare one brand against its category, to see whether it is
Category league table
Goal: rank every brand in a category on a metric.
Segment by audience
Goal: measure a brand among a specific audience — e.g. a demographic or a
Detect significant change
Goal: decide whether a movement in a metric is statistically meaningful or
Export to a spreadsheet
Goal: get analysis or ranking data out as CSV/Excel for downstream use.